Confrontational advertising has become the order of the day in India with corporate houses taking on rivals head-on.
Traditional categories in consumer durables are declining in their popularity, while higher-end products are catching up with middle-class consumers.
Prices of air conditioners and refrigerators are expected to shoot up even as summer temperatures soar in major cities.
Videocon will continue to focus on Shah Rukh Khan as its brand ambassador in both its print and television ads.
Refrigerators or ACs could be dearer soon as the consumer durable companies start conforming to energy efficiency standards.
Confectionery giant Perfetti Van Melle India is experimenting with new forms of communication
Publishers of yellow pages (directory) are feeling the blues as a blanket service tax has been levied on space sale for advertising in business directories and trade catalogues.
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